At ShopSmart Marketing, we are dedicated to connecting businesses with their communities through targeted, high-impact direct mail and digital marketing solutions. Our journey began with Chris Mougeotte, who started in marketing through his family’s business, Great Deals Magazine. Recognizing an opportunity to expand the reach of direct mail, Chris, along with his wife Sarah, launched The Lake City Saver in 2009 in Warsaw and Kosciusko County. The publication quickly found success, and with it, our commitment to supporting local businesses and communities deepened. This growth paved the way for expanding ShopSmart’s reach into neighboring counties and beyond.

Today, ShopSmart Magazine and MoneySaver Direct Magazine deliver valuable marketing content to nearly 1.5 million households across Indiana every month, with 450,000 homes reached in northern Indiana alone. By consolidating our services into these two impactful brands, we streamline our mission of providing exceptional value and delivering results for our clients. Through initiatives like ShopSmart’s Shared Mail Program, Direct-Mailed Postcards, and Digital Geofencing, we remain on the forefront of connecting businesses to their ideal customers, helping them succeed in an ever-evolving market.