ShopSmart Digital

PRECISION MARKETING WITH REAL-TIME REACH

Online Geo-Targeting

With ShopSmart’s programmatic display advertising, businesses can reach their ideal audience at the right time, on the websites and apps their customers visit daily.

By leveraging data-driven targeting, ShopSmart provides business owners with the marketing tools they need to drive local engagement, awareness, and measurable results.

WHY GEO FENCING

How Programmatic Display Advertising Works

ShopSmart’s programmatic approach goes beyond basic digital ads. Using advanced algorithms, we identify your target customers and deliver ads in real time as they browse. This maximizes visibility and ensures that each impression has the highest potential for local engagement.

Through geographic targeting, interests, and browsing behavior, ShopSmart tailors ad delivery to make a lasting impression on audiences.

Enhanced
Targeting

Reach audiences based on demographics, interests, and location, connecting you with the people who are most likely to respond to your message.

Data-Driven
Decisions

Our campaigns are optimized using real-time performance data to ensure each dollar invested is impactful.

Scalable
Reach

From local, regional, or national campaigns, ShopSmart ads can expand to meet your business goals, helping you reach new customers.

Flexible Formats
for Local Impact

Display your brand across websites, apps, and video platforms, with eye-catching ad formats.

Effective Programmatic Advertising Tactics
by ShopSmart Marketing

Geo-Fencing

Create virtual boundaries around specific locations, such as competitor stores or popular retail areas where your customers may frequent, targeting potential customers in real time.

Example: If you own a Papa John's franchise, we can create a geo-fence around competing pizza shops or popular Italian restaurants in your area. When people enter these locations, they’ll see your ads on their devices over the next 30 days, encouraging them to choose your restaurant instead!

Audience Curation

Curate audiences based on specific behaviors, demographics, and interests, ensuring that your ads reach residents most likely to engage. ShopSmart can build targeted audiences based on factors such as income, age, or even the presence of children or pets in the home.

Example: For LawnScape, a landscape company looking to promote its services, we can build an audience of homeowners who have shown interest in lawn care, outdoor improvements, or property upgrades. By focusing on these segments, ShopSmart ensures LawnScape’s ads reach those actively seeking landscaping or hardscape services in their community.

Keyword Targeting

Reach customers searching for services, aligning your ads with their current needs.

Example: For Hartzell Deep Steam, a carpet cleaning service, ShopSmart can target individuals searching for terms like "carpet cleaning near me," "remove carpet stains," or "best carpet cleaner." This strategy places your business in front of people actively looking for carpet cleaning solutions, increasing the likelihood they’ll choose your service.

Site Retargeting

Re-engage visitors who already explored your website but didn’t complete a desired action, such as making a purchase, signing up, or scheduling a service call.

Example: If a potential customer visits the Mr. Rooter Plumbing website to check out services for fixing a drippy faucet but doesn’t schedule an appointment, ShopSmart can retarget them with ads as they browse other websites. This reminder keeps the business top of mind, increasing the chance they’ll return to book the services.

Event Targeting

Reach audiences based on their attendance or interest in specific events.

Example: For Carr-Tech, a paintless dent repair (PDR) company, ShopSmart can target attendees at local car shows with ads promoting specialized PDR and ceramic coating services.

Geo-Targeting

Deliver ads to audiences based on physical location (city, zip code, or region) to drive foot or web traffic.

Example: For Golden Corral locations, ShopSmart can target ads to users within a specific radius, promoting "Help Wanted, Now Hiring" opportunities. This strategy aims to attract potential employees from neighboring restaurants who might be looking for a job change, increasing the chances of hiring experienced staff from within the local area.

Effective Programmatic Advertising Tactics
by ShopSmart Marketing

Geo-Fencing

Audience Curation

Keyword Targeting

Site Retargeting

Event Targeting

Geo-Targeting

OPTIMAL REACH

Results You Can See

ShopSmart Marketing believes in transparency and measurable impact. Our programmatic display campaigns come with detailed reporting so businesses can monitor ad performance, understand audience reach, and track actions taken by potential customers. This insight enables businesses to refine their message and maximize their return on investment.

To ensure optimal reach and engagement, ShopSmart employs the five most popular ad sizes, providing flexibility across devices and platforms. The sizes we cover include:

160×600 – Desktop
728×90 – Desktop
320×50 – Mobile
300×250 – Mobile & Desktop
300×50 – Mobile

Let’s Scale Your Business, Together!

Ready to grow your business? Engage your ideal audience, build lasting customer relationships, and optimize your advertising dollars for maximum impact. Start targeting the right customers today and see measurable results!